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Gunjan Shukla
Gunjan Shukla

WhatsApp Business: How to Download and Set Up Your Account


How to Download WhatsApp Business




WhatsApp is the most popular messaging app in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp designed specifically for businesses? It's called WhatsApp Business, and it can help you communicate more efficiently and effectively with your customers, prospects, and partners.




to download whatsapp business


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In this article, we will explain what WhatsApp Business is, how it differs from the regular WhatsApp, what features and benefits it offers, how to download and set up the app on your device, and how to use it for your business success. Let's get started!


WhatsApp vs WhatsApp Business




WhatsApp is a messaging app meant for personal communication, while WhatsApp Business is designed for businesses to communicate with their customers. The main difference between WhatsApp and WhatsApp Business is that companies get a verified and more complete Business Profile so customers can trust who theyre chatting with .


WhatsApp Business also allows you to add multiple users to manage the account across multiple devices, whereas individuals use WhatsApp on their personal devices . Additionally, WhatsApp Business has some extra features and tools that are not available in the regular WhatsApp, such as:


  • Business profile: You can create a profile for your business that includes your logo, website, address, description, category, hours, etc.



  • Business messaging tools: You can use automated messages, quick replies, labels, and away messages to manage your customer conversations more efficiently.



  • Catalog: You can showcase your products and services in a catalog that customers can browse and order from within the app.



  • WhatsApp Web: You can access your WhatsApp Business account from your computer's browser and respond to your customers faster.



  • Analytics: You can track metrics such as how many messages were sent, delivered, read, and received.



WhatsApp Business Features




WhatsApp Business has many features that can help you improve your customer experience and grow your business. Here are some of the benefits of using WhatsApp Business:


  • Meet customers where they already are: With over 2 billion users worldwide , WhatsApp is one of the most popular and convenient ways for people to communicate. By using WhatsApp Business, you can reach your customers on their preferred channel and provide them with fast and personal service.



  • Drive business outcomes: With WhatsApp Business, you can not only respond to customer queries but also send them proactive notifications, updates, reminders, confirmations, receipts, etc. You can also use media-rich messages that include images, videos, documents, or interactive buttons to enhance your communication. These messages can help you increase customer engagement, satisfaction, loyalty, retention, and revenue.



  • Build long-lasting customer relationships: With WhatsApp Business, you can build long-lasting customer relationships by providing them with personalized and relevant messages. You can also use WhatsApp Business to collect feedback, reviews, ratings, and referrals from your customers. By doing so, you can improve your customer satisfaction and loyalty, as well as your brand reputation and word-of-mouth marketing.



  • Save time and money: With WhatsApp Business, you can save time and money by automating and streamlining your customer communication. You can use the business messaging tools to create templates, shortcuts, and labels for your frequently used messages. You can also use the away messages to inform your customers when you are not available and direct them to other channels or resources. By using WhatsApp Business, you can reduce your operational costs and increase your productivity and efficiency.



WhatsApp Business Platform




WhatsApp Business has two options for businesses to use: WhatsApp Business App and WhatsApp Business Platform. The WhatsApp Business App is a free app that you can download on your smartphone and use for small or medium-sized businesses. The WhatsApp Business Platform is a paid solution that you can use for large or enterprise-sized businesses that need more advanced features and integrations.


The WhatsApp Business Platform allows you to connect your existing systems and tools with WhatsApp Business through an API (Application Programming Interface). This way, you can integrate WhatsApp Business with your CRM (Customer Relationship Management), ERP (Enterprise Resource Planning), CMS (Content Management System), or other software that you use for your business. You can also use the WhatsApp Business Platform to create chatbots or conversational agents that can handle customer queries automatically or with human assistance.


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The WhatsApp Business Platform also gives you access to more features and capabilities, such as:


  • Verified business account: You can get a green badge next to your business name that indicates that WhatsApp has verified your account as a legitimate business.



  • Official business account: You can get a yellow badge next to your business name that indicates that WhatsApp has recognized your account as an official business account.



  • Message templates: You can create and use pre-approved message templates that comply with WhatsApp's policies and guidelines.



  • Session messages: You can send free messages to customers who initiate a conversation with you within a 24-hour window.



  • Message tags: You can categorize your messages into different types, such as issue resolution, payment update, personal finance update, etc.



  • Message pricing: You can pay a per-message fee for messages that you send outside the 24-hour window or that are not session messages or message templates.



To choose the best option for your business, you need to consider factors such as your business size, needs, goals, budget, and resources. You can also consult with a WhatsApp Business Solution Provider (BSP) who can help you set up and manage your WhatsApp Business account.


How to Download WhatsApp Business App




If you decide to use the WhatsApp Business App for your business, here are the steps on how to download and set up the app on your device:


For Android devices




  • Go to the Google Play Store on your device and search for "WhatsApp Business".



  • Select the app from the search results and tap on "Install".



  • Wait for the app to download and install on your device.



  • Open the app and agree to the terms of service and privacy policy.



  • Enter your phone number that you want to use for your business account and verify it with a code that will be sent to you via SMS or phone call.



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